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What a painter's website really costs over 3 years

A DIY website builder plus a scheduling tool costs roughly $1,150 to $2,650 in software over 3 years, against $8,964 for Brushpage at $249 a month. The software is cheaper. What differs is your own time to build and maintain it, and whether homeowners can book an estimate. Brushpage costs about $3,000 a year, so at roughly $1,500 gross profit per job, one or two extra jobs a year cover it.

Competitor figures are approximate list prices as of Nov 2026, from published summaries, not quotes. Prices change and plans differ, so check the vendor's own pricing page before you decide.

3-year comparison

	DIY builder + scheduling tool	Brushpage
Website software	About $16 to $39 a month (Squarespace or Wix, typical small-business plans) = about $580 to $1,400	Included
Online scheduling	About $16 to $34 a month for a tool such as Acuity Scheduling = about $580 to $1,220	Included: job type, ZIP check, travel time, daily cap, photos and address with each request
Software total	About $1,150 to $2,650 with a separate scheduling tool. Wix Core, which includes scheduling, is from $29 a month, about $1,044 (wix.com/plans, Nov 2026).	$8,964 ($249 x 36)
Setup and upkeep	Your own hours, or a designer's fee	Done for you; unlimited small updates included
Domain and email	Extra after the first year on most plans	You keep your own domain
Quote follow-ups and review requests	Separate tools, set up by you	Included
If it brings no estimates	Nothing to refund; you have paid for the build	Fewer than 2 booked estimates in 60 days: both months refunded
Risk of a broken or out-of-date site	Yours to manage	Ours to manage

Isn't a one-off website cheaper?

Often the build itself costs less than $8,964. But a one-off build is only the website. Add hosting, updates, an online booking tool, a way to follow up on quotes and ask for reviews, and your own time, and the gap narrows. Brushpage's $8,964 over 3 years ($249 x 36) includes the site, hosting, one round of changes a month, estimate booking, quote follow-ups, Google review requests and a monthly report.

If you only want a website and will handle the rest yourself, a one-off build can be the better choice. If you want booking and follow-up working from day one, compare the whole package, not just the build.

Brushpage also carries the early risk: if you get fewer than 2 booked estimates in your first 60 days, we refund both months.

Count your own time

Multiply the hours you would spend building and updating a site by what an hour of your time is worth. Ten hours at your hourly rate is a real cost, and it comes out of evenings and weekends.

What one extra job does

Brushpage costs $249 x 12 = $2,988, about $3,000 a year. Count gross profit (what a job earns you after materials and labor), not revenue. At roughly $1,500 gross profit per job, which you should replace with your own number, one or two extra jobs a year cover it. Many homeowners who find a painter online never call, so a booking link catches some who would otherwise move on. We cannot promise a number of bookings, which is why both months are refunded if you get fewer than 2 in your first 60 days.

Choose the DIY route if

You enjoy building and have the time to keep it up.
Your software budget matters more than your hours.

Choose Brushpage if

You would rather spend those hours painting or estimating.
You want booking that works on day one, with nothing to maintain.

Common questions

Is $249 a month too much for a painter's website?

On software alone, yes: a DIY builder with scheduling is far cheaper. The comparison turns on your own hours, whether booking works, and whether one or two extra jobs a year, at roughly $1,500 gross profit each, would cover about $3,000.

Can I get a website built for less than $8,964 over 3 years?

Yes, a one-off build can cost less, but it is only the website. Hosting, updates, booking, quote follow-ups, review requests and your own time are extra. Brushpage includes them, and refunds both months if you get fewer than 2 booked estimates in your first 60 days.

How much do Squarespace and Wix cost?

Roughly $16 to $39 a month for typical small-business plans, as approximate list prices in Nov 2026. Scheduling and domain costs can be extra. Check each vendor's pricing page.

More in guides

Want a website and one booking link? $249/month, no setup fee, no contract. Pay nothing until your site is live. Fewer than 2 booked estimates in your first 60 days? We refund both months.

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